Branding and Public Relations for National Liquidators

National Liquidators, the largest vessel recovery, custody and remarketing company in the U.S., experienced record growth in recent years, but the corporate identity did not mirror the tremendous changes within the company over 20 years. It was our assignment to define and develop a brand identity that reflected National’s position as a global leader in the maritime industry.

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Leadership & Corporate Culture Transformation at Georgia Power

Well meaning leaders often bring attention to workplace culture issues through surveys and employee communications. The leadership of Georgia Power, however, knows that the act of surveys and communications alone will not bring about needed change. In practice, surveys create an expectation that change is going to come—an expectation that is often unfulfilled. Under the direction of Mike Garrett, CEO, Frank McCloskey, vice president of diversity, and Shelton Goode, director of diversity, Hipple&Co. developed an integrated cultural transformation strategy of leadership communications, management training and accountability tied to corporate goals. During the past four years, more than 1,100 managers have participated in ongoing workshops, reinforced by corporate communications and performance management objectives.

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Corporate communications planning for Convergys

We provide ongoing strategic planning counsel to the corporate communications and public relations department of Convergys Corporation. Convergys (NYSE: CVG), a member of the S&P 500 and a Fortune Most Admired Company, is the global leader in integrated billing, employee care, and customer care services provided through outsourcing or licensing.

Management consulting with the CEO of Richmond International Airport

A $350 million capital expansion program served as a catalyst for the CEO to seek our help analyzing internal and external communications, building a companywide shared values program and providing management training.

Branding analysis for the President of Denali Flavors, Inc., creators of Moose Tracks ice cream

The new president of a national ice cream flavors company asked us for help researching and analyzing corporate brand identity, messages and customer relationships.

Organizational development planning with the CEO of The DeMoss Group

The CEO of this successful, mid-sized public relations firm wanted the perspective of our experience to help assess his business strategies, including organizational structure, staffing and financial reporting.

Communications strategy for University of Virginia Athletics Foundation

Working with the foundation board president, executive director and university athletic director, J.R. Hipple led a branding analysis and strategy for both the foundation and the UVA athletics department. He also provides ongoing communications counsel to the foundation.