ATLANTA, GA, January 2010— J.R. Hipple, founder and principal of Hipple&Co. Reputation Management, was recently named chair-elect of the Counselors Academy of the Public Relations Society of America (PRSA). Hipple has been a member of the Counselors Academy executive committee since 2006, and his recent roles include treasurer and chair of the 2010 conference.

“Counselors Academy facilitates peer-to-peer relations with some of the most successful public relations professionals around the nation,” says J.R. Hipple. “It is a rare group where members candidly share their best practices—and worst mistakes—in public relations agency management. The information exchange and knowledge gained is invaluable.”

Download the entire press release (PDF)

Download the entire press release (Word)

Close

ATLANTA, GA, January 2010— J.R. Hipple, founder and CEO of Hipple&Co. Reputation Management, has recently been named a member of the editorial board of INSIGHT Into Diversity. As part of his board responsibilities, Hipple will be a contributing writer and adviser to INSIGHT’s magazine and web site.

“It is an honor to be a part of the Insight Into Diversity team,” says Hipple. “The publication is a leader in the field, particularly as a clearinghouse of information about the importance of diversity and inclusiveness in the workplace. I especially enjoy and support its focus on diversity as a way to enrich your life—both at work and at home.”

Download the entire press release (PDF)

Download the entire press release (Word)

Close

A presentation & discussion at the Lee Hecht Harrison Signature Luncheon--As part of his role as a member of the advisory council of Lee Hecht Harrison, a global outplacement and HR consulting firm, J.R. Hipple facilitated a discussion about reputation management with a group of senior executives. The group learned about the key drivers of executive reputation and strategies for building reputation.

Close

Reputation Management in the Public Sector-- Reputation management is relatively new in the public sector, but it can be an invaluable strategy for organizational success. The contributing factors to a public university’s reputation were identified through primary research conducted by Dr. Judy Turk, director, and Dr. Ernest Martin, associate professor, the School of Mass Communications at Virginia Commonwealth University. Dr. Turk, Dr. Martin and J.R. Hipple created a model for defining and measuring reputation that is adaptable to non-profit and governmental organizations. Plus, the team explored ways to use research for building leadership support for reputation management activities. The results of this work were presented at the 2006 International Public Relations Research Conference at the University of Miami.

Close

Communicating About Executive Compensation: Managing the Sticky Topic of Money from the Spring 2006 edition of Good Business, The online journal of The Southern Institute is published periodically, providing perspectives on current issues in business and professional ethics.

Mr. J.R. Hipple, an expert in reputation management and member of The Southern Institute's Board of Directors, contends that with new reporting rules proposed by the Securities and Exchange Commission (SEC), "the worst thing a company can do is to pretend that multi-million dollar compensation doesn't exist, especially with employees." Wise companies need to prepare to communicate to its stakeholders about its executive and directors compensation. This will serve "to create greater trust and understanding with investors, the public and, perhaps most important, employees."

View the entire article on the Southern Institute Web Site

Close

A true test of a public relations pro is the ability to give on-the-spot advice to a CEO. During those often pressure-packed times, the best counselors I know are those who are masters at asking questions that lead to more knowledge for them and the CEO. A brief pause provided by thoughtful questions allows time to clarify the situation and organize thinking before giving critical advice.

Download the entire article (PDF)

Download the entire article (Word File)

Close

J.R. Hipple authored an exclusive story for the Georgia PR Professional publication, The PRactitioner, Spring 2005 edition. You may download and read the article by clicking on the link below:

Download the article as it appears in the Spring 2005 PRactitioner(PDF)

Close

ATLANTA, April 18, 2005—The Southern Institute for Business and Professional Ethics will hold a roundtable discussion on April 18 on the topic of Connecting Trust & Business Performance. J.R. Hipple, principal of Hipple&Co. Reputation Management, will facilitate the discussion, which is a part of the Southern Institute’s Executive Breakfast Forum. The roundtable will immediately follow a presentation by Gerald Grinstein, CEO of Delta Airlines. Grinstein will address how he is managing trust in the challenging situation facing Delta and the airline industry.

For more than 12 years, The Southern Institute's Executive Breakfast Forum series has been a place where leaders gather to discuss ethical issues in business and professional life. Held quarterly at the downtown Atlanta Capital City Club, the meetings are attended by representatives of major corporations, professional firms, the judiciary, institutions of higher education and other fields. More information about the forum and other Southern Institute programs may be obtained at www.southerninstitute.org.

Close